Growing up in Zambia many tales and fables were told to us children. In Africa as well as in the Nordic countries there is a strong narrative tradition where animals teach us valuable lessons about life. Lions, zebras, elephants, and rabbits often played the lead characters in the stories with which I grew up. These stories are my inheritance from my Zambian mother and my Swedish father.
The soft toys from Yawama are characters taken from these tales – and the stories breath life into our handmade toys. Women in Zambia who create these toys can give their children a better future by learning this craft.
To creep up with an adult with a favorite toy and listen to a cozy story – it’s an experience that all children have the right to. We are happy to be involved in creating these moments.
Founder Yawama of Sweden